DG Creative Media
Operation Pathways
Operation Pathways, a subsidiary of The NHP Foundation, delivers resident services to families and seniors in affordable housing communities nationwide. Its programming spans academic achievement, healthier living, financial stability, and aging in place. The organization’s digital presence must reach residents, donors, volunteers, and community partners, each with a different relationship to the work.
DG Creative Media manages social media for Operation Pathways, developing content that brings its community-level work into view. Our work spans resident storytelling, program spotlights, staff features, and event promotion, grounded throughout in the organization’s resident-centered approach.
Project Scope:
Social media strategy and management
Social media graphics and layout design
Instagram grid and story design
Reels creative direction and optimization
Event campaign content and promotion
Platform management and account migration support
Storytelling That Puts People First
The impact of resident services shows up in specifics: a workshop attended, a coordinator who knows every family by name, a student who makes the Dean’s List. We develop content that captures those moments and connects them to the broader mission, so audiences understand what resident services look like in practice and why they matter.