1,903 CLICKS TO DRIVE
GOLF BENEFIT TICKET SALES
Southampton Arts Center
As Southampton Arts Center’s social media and marketing partner, we promoted its Golf Benefit through targeted Meta advertising and a four-email campaign. By combining paid social with strategic email marketing, we drove traffic to the event website, giving potential attendees a direct path to ticket information and purchases.
Southampton Arts Center is a nonprofit arts organization dedicated to presenting art exhibitions, cultural programming, and community events that bring people together through the arts.
The Challenge.
Promote Southampton Arts Center’s Golf Benefit and drive potential attendees to the event website to purchase tickets. The campaign needed to build awareness, reach interested audiences, and keep the event top of mind in the lead-up to the benefit.
Services Provided.
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Set up and managed Meta advertising to promote the Golf Benefit and drive traffic to the event website.
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Developed and sent four promotional emails to maintain awareness and encourage website visits in the lead-up to the event.
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Coordinated paid social and email efforts to create a cohesive promotional campaign across multiple touchpoints.
Strategy.
We combined a targeted Meta ad featuring the Golf Benefit creative with four promotional emails sent in the lead-up to the event. Each touchpoint gave audiences another opportunity to discover the benefit, visit the website, and take the next step toward attending.
Execution.
DG Creative Media managed the paid social promotion and email campaign for the Golf Benefit. The Meta ad directed audiences to the event website, while four emails helped maintain awareness and encourage clicks as the event approached. Together, these efforts created multiple opportunities for potential attendees to engage with the campaign and access ticket information.
Results.
The campaign generated 1,903 clicks across paid social and email marketing, driving prospective attendees to Southampton Arts Center’s website to learn more about the Golf Benefit and access ticket purchases. With just $100 in Meta ad spend, the paid campaign delivered 1,399 link clicks at an average cost of
$0.07 per click.
By The Numbers.
1,903
Total Campaign Clicks
1,399
Meta Ad Campaign Clicks
$0.07
Cost Per Ad Click
Total Meta Ad Spend
$100
4
Promotional Emails Sent
504
Total Email Clicks