186K+ VIEWS FOR BUDDHABERRY’S FIRST-EVER INFLUENCER COLLABORATION
BuddhaBerry
BuddhaBerry partnered with Halley Kate, an influencer with over 1 million followers, for its first-ever influencer flavor collaboration. We led the partnership from strategy through execution, with a single announcement post driving 186K+ views.
BuddhaBerry is a frozen yogurt brand with locations in Southampton, Sag Harbor, and West Palm Beach, known for its signature flavors and community-focused presence.
The Challenge.
BuddhaBerry was preparing to launch its first-ever influencer collaboration, creating an opportunity to introduce the brand to new audiences, build excitement around the flavor partnership, and expand its visibility on social media.
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Led outreach and negotiations with Halley Kate, coordinating with her team on campaign strategy, timing, and deliverables for BuddhaBerry’s first-ever influencer collaboration.
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Developed the creative direction, designed campaign assets, and filmed original content.
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Managed social content and campaign promotion to drive brand awareness and discovery.
Services Provided.
Strategy.
We developed a collaboration strategy designed to introduce BuddhaBerry to new audiences through influencer partnership and coordinated social content. By aligning the announcement across both accounts, we created an opportunity to expand brand visibility beyond BuddhaBerry’s existing community.
Execution.
DG Creative Media managed the collaboration from initial outreach through launch, overseeing negotiations, campaign planning, and creative production. We filmed and designed the announcement content for BuddhaBerry, with Halley Kate also sharing the collaboration with her audience.
Results.
BuddhaBerry’s first-ever influencer collaboration marked a milestone for the brand, introducing influencer partnerships as a new opportunity to grow brand awareness and connect with new audiences. The campaign demonstrated the value of combining creator partnerships with strategic social media content.
By The Numbers.
Performance from a single Instagram post.
186,575
Post Views
99.1%
Views From Non-Followers
860
Profile Visits