Odd Sister

Nestled on Soho's cobblestoned Mercer Street, Odd Sister is a vibrant neighborhood cafe transitioning smoothly from brunch to dinner. With roots in its sister bars, it offers handcrafted cocktails and distinctive bites in an upbeat, classic New York setting with exposed brick and a skylit backroom.

Our social media strategy focused on showcasing the Odd Sister experience. We highlighted their customers, sharing their stories and moments, and featured press articles to underline their presence in Soho's culinary scene. This approach helped us connect with our audience and amplify our reach.

We also leveraged user-generated content, reposting customer stories to foster community engagement. By spotlighting their unique offerings and the ambiance, we aimed to attract new visitors and encouraged repeat visits, making Odd Sister a must-visit destination in Soho.